Key takeaways from the guide
- Consumer priorities matter: 64% of consumers rank sustainability among their top three purchasing criteria—surpassing traditional considerations like convenience and brand loyalty.
- Future-proof your agency: Regulations like California SB 253 and the European CSRD are reshaping expectations for transparency and accountability across supply chains.
- Pitch with purpose: Discover why sustainability credentials now influence RFP decisions, with leading brands favoring agencies aligned with their net-zero goals.
- Deliver measurable impact: Learn to calculate, reduce, and report your carbon emissions, including operational and campaign-level footprints.
- Stay ahead of the curve: Access tools and benchmarks to monitor progress, from reducing travel emissions to optimizing digital ad energy usage.
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The shift to sustainable advertising is no longer optional. With the industry's carbon footprint rivaling that of small nations, agencies must rise to the challenge. This guide provides actionable frameworks, from leadership buy-in to net-zero goal setting, ensuring your advertising or marketing agency stands out in a competitive landscape.
Additional resources for agencies
How sustainability is reshaping the Fortune 500 supply chain
Explore why large corporations like General Motors are setting ambitious net-zero targets and creating ripple effects across their vast supply chains.
Understanding Scope 1, 2, and 3 emissions
Break down the complexities of carbon accounting to start measuring your footprint effectively.
Embedding ESG in strategy—insights from Nike's former CSO
Learn practical steps to align sustainability with business goals and operations for lasting impact from Noel Kinder.